Meurisse X Swet

[Year]

2024

[Category]

A bold fusion of chocolate and spice

A collaboration that blends the refined world of Belgian chocolate with the boldness of spice. This school project explores how two distinct brands Meurisse, known for its heritage and craftsmanship, and SWET, recognized for its creative hot sauces could come together to create a unique tasting experience. The result is a packaging concept that celebrates contrast, texture, and flavor.

The goal was to design a limited-edition packaging line celebrating the dialogue between sweetness and spice. Each recipe combines one of Meurisse’s classic chocolates with a daring SWET flavor, creating unexpected yet harmonious pairings. The project focuses on translating this encounter visually through a system that feels both structured and expressive faithful to the identity of each brand.

[Project details]

The graphic language is built on contrast and balance. Clean, spaced typography expresses precision and heritage, while hand-drawn fruit illustrations add warmth and spontaneity. The use of metallic Pantone tones embodies the sophisticated side of Meurisse, while the raw textures and bold color accents reflect SWET’s unfiltered energy. The die-cut “window” reveals part of the product, evoking transparency and curiosity. Together, these elements form a packaging collection that tells a story of craft, collaboration, and creative tension.